Jazz FM Romania acquires Better FM Romania
BUCHAREST, May 15nd, 2019 -- JAZZ MEDIA has today announced it has acquired Better FM Romania that comprises of 3 licenses broadcasting across north-eastern Romania in order to extend the coverage of Jazz FM Romania station. This news follows its successful national launches of Jazz FM station in December 2018.
Tudor Vesa, CEO JAZZ MEDIA commented: “Romania’s love of jazz shows no signs of diminishing and we are investing to extend our reach and broaden our offer. Jazz FM Romania enjoys record revenues in the first 6 months and continues to exceed advertiser expectations, offering proven positive brand impact within an uncertain landscape.“
Better FM Romania stations add 30.000 weekly listeners to the Jazz FM portfolio and extends its coverage of the Romania.
Vesa adds, “Jazz FM’s strong position on new listening platforms - with more than 60% of our listening now digital – will help secure the future of the acquired stations in the new audio world. Through this investment Jazz FM is demonstrating its fundamental belief in Romania which it is certain will continue to offer great opportunities for growth and economic success and in the continuing relevance of radio as a medium.“
JAZZ MEDIA will continue to pursue opportunities to further extend its portfolio in Romania.
Find more about Jazz FM Romania at: www.jazzfm.ro
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